What to Wear for Family Photos
A Simple Style Guide
One of the most common questions I get as a family Photographer is "What should we wear for our photos?" And Honestly, it makes sense - choosing outfits can feel overwhelming, especially when you're trying to coordinate multiple people.
The good news? It doesn't have to be complicated. With a little planning and a few simple guidelines, your outfits can enhance your photos without taking away from what matters most: connection, emotion, and your family just being yourselves.
Start With a Color Palette
(not individual outfits)
Instead of choosing outfits one person at a time, start by picking a color palette for the whole family. This helps everything look cohesive without being too matchy.
Neutral and soft tones tend to photograph beautifully. Think:
- creams
- beige
- tan
- soft gray
- muted blues
- sage or olive green
- soft blush or dusty rose
You don't need everyone wearing every color, or even the same color. Instead, choose three to five colors, then mix them through the family in different ways.
Coordinate
(Don't Match)
Gone are the days of everyone wearing white shirts and blue jeans. While matching used to be popular, coordinated outfits photograph much more naturally and timelessly.
Coordinating means:
- Mixing different shades of the same color
- Pairing solids with subtle patterns
- Using texture to add interest
For example, one person can wear a soft pattern while everyone else sticks to solids. Also, denim pairs beautifully with neutrals, and layering different tones keeps the photo visually interesting without feeling busy.
What if you Love Color?
If you love color, you absolutely don't have to avoid it. Color can add personality and warmth to your photos when it's used thoughtfully.
The key is balance. When one or two family members wear a bright or bolder color, it works best when everyone else stays more neutral. This helps the color feel intentional instead of overwhelming.
For example:
- One person is in a rich rust, mustard or dusty blue
- Everyone else is in creams, tans, soft greys, or denim
- Pull smaller hints of that color into accessories or layers
Avoid having everyone wear a bright color at once. Too many bold tones can compete with each other and pull attention away from faces and connection.
Muted versions of colors tend to photograph better than very bright or neon shades. Think dusty, soft or earthy tones, rather than bold primaries.
When in doubt, start neutral and add color sparingly. This keeps your photos timeless, while still letting your families personality shine through.
What Photographs Best?
And What to Avoid
If we're being honest here, certain things simply photograph better than others. I'll keep it simple for you -
What works well:
- Soft, flowy fabrics
- Layers, like cardigans, jackets or vests
- Texture (knit, linen, denim)
- Well-fitted clothing that allows movement
What to avoid:
- Large logos or graphics
- Neon or very bright colors
- Bold or busy Patterns
- Thin Stripes
- Characters or wording on clothing
These distractions can pull attention away from faces and connection - which is where you want the focus to be.
Tips for Moms
If we're being honest here - this is the most important part of this whole blog, because moms are often the most stressed about outfits. And of course you are - you probably put this whole thing together!
But don't worry - as your photographer, I'm here to help you along the way. The most important thing when choosing an outfit, is to choose something you feel comfortable and confident in. Flowly dresses photograph beautifully and allow for natural movement, but the most important thing is that you feel like yourself.
You do not need to:
- lose weight
- buy something trendy
- dress like anyone else
Your kids won't care what you're wearing - they'll care that you were there, loving on them and holding them close.
Tips for Dad
Keeping it simple works best.
- Natural button-downs, Henley's or sweaters photograph great
- Avoid athletic wear when possible
- Make sure clothes fit well, and aren't too baggy.
And don't forget shoes - clean, neutral shoes make more of a difference than most people realize.
Tips for Kids & Babies
Kids:
- Comfort is key - uncomfortable kids show it
- Avoid stiff or itchy fabrics
- Let a bit of their personality shine through without overpowering the look
Babies:
- Simple is best
- Neutral onesies, rompers or knit outfits photograph beautifully
- Bare feet are always a win
A Quick Note About Seasons
Dressing for the season helps your photos feel natural and intentional.
Fall: layers, boots, rich neutrals
Spring: light fabrics, soft colors
Summer: breathable materials, neutral sandals
Winter: cozy knits and jackets that fit well
The Most Important Things to Remember
Don't forget - outfits are meant to support your photos - not be the focus. The most meaningful images come from connection, not just perfection.
If you're ever unsure about what to wear, I'm always happy to help guide you. My goal is to make your session feel relaxed, stress-free and true to your family.
If you're thinking about booking a family session or need a Roseville, CA Photographer, I'd love to help you document this season of life
